Saturday, June 15, 2024

Police condemns Use OF Its Image to Advertise A Juice Drink “JESA JUS”

The police leadership has come out to strongly condemn the use of its image as content in a controversial commercial advert of a juice drink popularly known as “JESA JUS”.

The advert deceptively suggests that traffic officer , during a normal traffic enforcement routine ,stopped a driver for inspection.

But immediately compromised ,with a pack of “JESA JUS” by the panicky driver and Children , after which he left them to proceed without inspection in his words ” You can go” after taking the ” JESA JUS”.We therefore, find the advert controversial on the following grounds;

The Ad made reference to the traffic police, as being corrupt and easily bribed by “JESA JUS”. The driver is seen, allegedly bribing a traffic officer with a packet of JESA JUS in front of children and lets them off the hook. It therefore, draws a link between the traffic officer, the driver and children. The driver and children are depicted as traffic violators.

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It also promoted acts of bribery among children that you can easily buy your way out, once caught up in a compromising situation. And reinforce negative perceptions by children against police.
The appearance of a lookalike traffic officer and the use of the police uniform without the express permission of the IGP is strictly prohibited, since it is fully gazetted.

In addition, the advert deceptively suggests that the police leadership endorses the product of “JESA JUS” and further supports, the campaign to market, sell and drink the product, which is not true.

As a result, we demand that the commercial firm, pulls out the traffic police content or the entire advert, and halts any further displays on TV, radios and other digital platforms. Failure to do so, will call for sanction in the civil court of law, by the Directorate of Legal and Human Rights Services.

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Police further urged that all intending marketers and Ad producers to always seek authorization or usage of the police image and content before producing a commercial advert.

Jamal Junior
Jamal Junior
Through experience, I have stamped my name as a well reffered to online brand developer, media expert, PR Guru , a News Editor and a well thought certified Journalist.

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