Socialite, media personality, and DJ Sheilah Gashumba was officially introduced last evening as a brand ambassador for Don Julio in Uganda.
She will represent Don Julio 1942, the brand’s ultra-premium tequila, alongside DJ Dash, who will champion the Don Julio core range Blanco, Reposado, and Añejo.
The exclusive unveiling event was held in a private room at Mezo Noir Bar & Lounge in Kololo.
The evening kicked off with an immersive Don Julio tasting and mentorship session, where guests explored the brand’s heritage, craftsmanship, and rituals while sampling the full range from Blanco to the luxurious 1942.
Judie Nandekya, Don Julio Uganda Brand Manager, officially welcomed Gashumba and Dash to the Don Julio family.
“Tonight is not just another evening; it’s a celebration of partnership—one that will shape Uganda’s premium lifestyle culture,” Nandekya said.
Don Julio stands for craftsmanship, authenticity, and unforgettable experiences. Sheila embodies the elegance of Don Julio 1942, while Dash brings the vibrant energy of our core range. Together, they represent the essence of the brand.”
Sheilah Gashumba, also known as Lil Stunner, expressed her excitement about the partnership:
“This is my first official collaboration with Uganda Breweries Ltd, and I only work with brands that truly resonate with me. Don Julio is the perfect match. I’m looking forward to many unforgettable moments together.”
DJ Dash added:
“I’m honored and excited to join the Don Julio family. This partnership means a lot, and we’re set to create premium experiences that leave a lasting impact.”
Founded in 1942 by Don Julio González, the tequila brand revolutionized the industry by prioritizing quality introducing innovations such as wider agave planting for better maturity. Today, Don Julio is a symbol of Mexican heritage and craftsmanship, offering a range of tequilas ideal for both cocktails and sipping neat.
Nandekya emphasized the spirit’s versatility:
“Tequila is a beautifully dynamic drink perfect for both vibrant cocktail culture and refined sipping experiences.”
Globally, Don Julio has partnered with major cultural figures and events, from Peggy Gou to the FIFA World Cup. In Uganda, with Gashumba and Dash on board, the brand aims to anchor itself at the center of the country’s premium social scene, reinforcing its status as the world’s most loved luxury tequila.
