Ugandan music star Bebe Cool has clapped back at music critic James Propa following negative remarks about his latest album, Break the Chains.
Earlier this week, James Propa who also works as a Spotify Africa music agent shared his thoughts in a YouTube interview, criticizing the lack of marketing and promotional effort behind Bebe Cool’s new project.
Propa claimed the artist “went to sleep” after the album’s release and argued that such passivity has hindered its growth, especially on the international stage.
“Bebe Cool is too comfortable for the album to break into global markets.He should be touring Lagos, the UK, or the USA, engaging with stakeholders and pushing his music.”propa said.
In a strong response delivered via a TikTok Live session, Bebe Cool dismissed the criticism and questioned Propa’s credibility.
“James Propa’s opinion doesn’t count right now.Before releasing the album, I reached out to him several times to discuss promotional strategies, but he kept dodging me. Now he turns around to criticize the work he refused to support.”,Bebe Cool said.
The Gagamel boss also expressed frustration over Propa appearing on a local podcast to discuss music streaming with individuals Bebe Cool felt were uninformed on the topic.
“I was really disappointed. He had the chance to work with me and chose not to. Now he’s using my album as a platform to get attention,” Bebe Cool added.
The artist went on to urge Propa and other Ugandans to support local talent instead of tearing it down.
“Propa never used to do interviews, but now that I’ve released this album, he’s suddenly active. He’s a Spotify agent, yet he hasn’t helped a single Ugandan artist gain traction on the platform.”Bebe Cool said during a phone conversation with fellow artist A Pass.
Despite the criticism, Bebe Cool thanked his fans for streaming Break the Chains and called for unity in promoting Ugandan music globally.
“You’ve heard the album let’s focus on what’s good instead of talking about what can’t be done,” he concluded.